Eat BC!
Eat BC! is a multifaceted, year long provincial program that promotes awareness and preference for BC foods and beverages. Participation expanded beyond restaurants in 2007 to include hospital cafeterias, universities, grocery stores and farmers’ markets.
In 2006, the first-ever EAT BC! program was piloted by the BC Ministry of Agriculture and Lands in partnership with the BC Restaurant and Foodservices Association. The pilot program was a resounding success and was expanded in 2007 as a result of financial support received from the BC Investment Agriculture Foundation, the BC Ministry of Agriculture and Lands and several industry sponsors.
The expanded 2007 program also featured a new partnership between the BC Restaurant and Foodservices Association and the BC Agriculture Council. This new industry linkage has stimulated increased program participation and wide-spread communication and collaboration between BC’s agriculture, foodservice and restaurant industries for the purpose of increasing industry and consumer awareness and preference for BC foods and beverages.
In 2008 the Eat BC! program looks forward to significant growth and will invite participation for the first from BC elementary schools, hotel dining rooms, catering operations and more!
The Eat BC! Dining Promotion is from October 1, 2008 to October 31 2008.
Please visit the Eat BC! website for a list of participating venues.